What Are Cookies

Cookies are small text files that are placed on your device (computer, tablet, or smartphone) when you visit a website. They are widely used to make websites work more efficiently, to remember your preferences, and to provide information to website owners about how visitors use their site.

Cookies set by the website owner (in this case, iSEOServices) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website you are visiting.

How We Use Cookies

iSEOServices uses cookies and similar tracking technologies on www.iseoservices.com for the following purposes:

• Essential operation: To ensure the website functions correctly, including maintaining session security and enabling core features.
• Performance and analytics: To understand how visitors interact with our website, which pages are most visited, how long users stay, and where they come from. This helps us improve our content and user experience.
• Preference storage: To remember your settings and preferences so you do not need to re-enter them on each visit.
• Marketing and advertising: To track visitors across websites for the purpose of displaying relevant advertisements and measuring the effectiveness of our marketing campaigns.
• Lead attribution: To understand which marketing channels and campaigns are driving enquiries, allowing us to invest our marketing budget more effectively.

Types of Cookies We Use

Strictly Necessary Cookies

These cookies are essential for our website to function and cannot be switched off. They are usually only set in response to actions you take such as filling in a form or setting your privacy preferences. You can set your browser to block these cookies, but some parts of the website may not work.

Performance and Analytics Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve our website performance. They help us understand which pages are the most and least popular and how visitors move around the site. All information these cookies collect is aggregated and anonymised.

Functional Cookies

These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.

Targeting and Advertising Cookies

These cookies may be set through our website by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other websites. They do not directly store personal information but are based on uniquely identifying your browser and internet device.

Third-Party Cookies

Our website may use services from third parties that also set cookies on your device. These third-party services include:

• Google Analytics: Used to track website traffic and user behaviour. Google's privacy policy governs the use of data collected by Google Analytics. You can opt out of Google Analytics tracking by visiting tools.google.com/dlpage/gaoptout.
• Google Tag Manager: Used to manage and deploy tracking scripts and tags. GTM itself does not collect personal data but enables deployment of other tracking technologies.
• Google Ads / Google Marketing Platform: Used to track conversions from our advertising campaigns and to enable remarketing to previous visitors.
• Meta Pixel (Facebook/Instagram): Used to measure the effectiveness of advertising on Meta platforms and to enable retargeting of website visitors on Facebook and Instagram.
• LinkedIn Insight Tag: Used to measure campaign performance and enable retargeting on LinkedIn for our B2B marketing activities.

We do not control third-party cookies. Please refer to the respective privacy policies of these third parties for information about how they use the data they collect.

Analytics and Tracking

We use Google Analytics 4 (GA4) to collect anonymised data about how visitors use our website. The information collected includes:

• Pages viewed and time spent on each page
• Traffic source (how you arrived at our website)
• Device type, browser, and approximate geographic location (country or city level)
• Engagement events such as form submissions, button clicks, and file downloads

This data is used in aggregate form to improve our website content and user experience. We have configured Google Analytics to anonymise IP addresses and not to collect or store personally identifiable information.

Advertising Cookies

If you have previously visited our website, you may see advertisements from iSEOServices on other websites. This is done through remarketing cookies that allow advertising platforms to recognise your browser and show you relevant ads.

You can opt out of interest-based advertising from Google by visiting adssettings.google.com. You can manage your preferences for Meta advertising at facebook.com/ads/preferences.

Opting out of interest-based advertising does not mean you will stop seeing ads from iSEOServices entirely — you may still see generic (non-personalised) advertisements.

Managing Your Cookies

You have the right to decide whether to accept or reject cookies. You can manage your cookie preferences in the following ways:

• Browser settings: Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all cookies or to alert you when cookies are being sent. The method for doing this varies by browser; please refer to your browser's help section.
• Opt-out tools: You can use industry opt-out tools such as the Digital Advertising Alliance's opt-out at optout.aboutads.info or the Network Advertising Initiative's opt-out at optout.networkadvertising.org.
• Google Analytics opt-out: Install the Google Analytics Opt-out Browser Add-on available at tools.google.com/dlpage/gaoptout.

Please note that if you disable certain cookies, some features of our website may not function correctly and your user experience may be affected.

Your Consent

By continuing to use our website without adjusting your browser settings to refuse cookies, you consent to our use of cookies as described in this policy.

If you are located in the European Economic Area (EEA) or the United Kingdom, we obtain your consent for non-essential cookies in accordance with the requirements of the General Data Protection Regulation (GDPR) and the Privacy and Electronic Communications Regulations (PECR).

If you are located in California, USA, you have rights under the California Consumer Privacy Act (CCPA) regarding the sale of your personal information. We do not sell personal information collected through cookies to third parties. You can learn more about your CCPA rights in our Privacy Policy.

Cookie Retention Periods

Different cookies remain on your device for different lengths of time. Session cookies are temporary and expire when you close your browser. Persistent cookies remain on your device until they expire or you delete them.

• Session cookies: Expire when you close your browser
• Google Analytics cookies: Up to 2 years
• Google Ads cookies: Up to 540 days
• Meta Pixel cookies: Up to 180 days
• Preference cookies: Up to 12 months

You can delete cookies from your browser at any time. Deleting cookies may require you to re-enter your preferences on subsequent visits.

Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our data practices. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.

Where changes are material, we will provide more prominent notice, which may include a notification on our website or by email where we hold your contact details.